Orlando, USA – January 26, 2024 – The 71st PGA Golf Show concluded successfully at the Orange County Convention Center after a four-day run (January 23-26). Hailed as the oldest and largest global business gathering in the golf industry, this year’s event brought together over 31,000 industry professionals from 89 countries and more than 1,000 brands, covering 1.1 million square feet of exhibition space and driving nearly $900 million in on-site purchasing power. KOKVP, an innovative Chinese golf equipment brand, made a grand appearance with its core golf rangefinder series. Leveraging precise technology and customized services, the brand stood out at this $102 billion industry feast and secured multiple cooperation intentions with global clients.
Centered on the theme of "Innovation Drives Industry Growth," the PGA Show featured 10 specialized pavilions, including an indoor equipment test center and a putting green, creating immersive experience scenarios. It attracted international giants such as Titleist, Callaway, and Bushnell, as well as over 350 emerging brands to compete on the same stage. Located in the core equipment exhibition area, KOKVP’s booth adhered to the display concept of "Precise Ranging · Empowering Every Swing," focusing on two flagship product lines: the K-Vision Pro, equipped with a high-power optical lens and laser ranging module, offering a ranging accuracy of ±0.3 yards and a maximum measurement range of 400 yards, suitable for professional tournaments and high-end golf courses; and the K-Precise Lite, designed for casual golfers with a lightweight structure and IPX7 waterproof performance, which became a popular item at the show. During the exhibition, the brand’s exclusive experience zone adopted a "real-scene simulation + hands-on testing" model, allowing visitors to intuitively experience the product’s stability and accuracy in complex terrains, with a total of over 600 consultations received.
Beyond product displays, the KOKVP team actively participated in industry summits and educational seminars held concurrently with the show. Focusing on topics such as "Intelligent Upgrade of Golf Equipment" and "Localized Services in Global Markets," they exchanged insights with industry leaders from the United States, Japan, the United Kingdom, and other countries. Building on years of experience in serving global markets, the brand launched a three-in-one service system on-site: "customized ranging solutions + multilingual technical support + rapid after-sales response." It successfully reached preliminary cooperation agreements with 15 North American golf courses and 8 international distributors, with 3 bulk purchase orders entering the signing phase.
"The PGA Show has provided us with a key platform to connect with global core resources. Here, we not only met VIP buyers from 775 golf facilities but also gathered professional forces driving industry development," said the person in charge of KOKVP’s overseas business. Through in-depth exchanges with global peers, the brand further identified the pain points of North American markets regarding high-precision and intelligent rangefinders, and will optimize product adaptation solutions accordingly. During the show, KOKVP’s innovative technology was also recognized by several professional coaches from the PGA of America, laying a solid foundation for the brand to penetrate the global high-end market.
It is reported that this year’s PGA Show not only set a 15-year high in the number of participating brands but also promoted resource integration and innovative collaboration in the global golf industry through diverse activities such as the Outdoor Demo Day, industry awards ceremony, and Winter Jam concert. KOKVP’s participation marks a global showcase of the technical strength of Chinese golf equipment brands and further deepens its global layout. In the future, the brand will continue to focus on technological innovation to provide higher-quality products and services for golf enthusiasts and professional institutions worldwide.