Bangkok, Thailand, May 25, 2025 – The four-day 2025 Thailand Golf Expo (May 22-25) concluded successfully at Halls 5-6 of Queen Sirikit National Convention Center (QSNCC) in Bangkok. As the largest and most influential professional golf event in Southeast Asia, this year’s expo, themed "Innovation Drives Golf’s Future", gathered 450 exhibitors from over 20 countries and 35,000 professional buyers and golf enthusiasts, covering an exhibition area of 20,000 square meters. With the support of the Tourism Authority of Thailand (TAT), over 200 cross-border business matchmaking sessions were facilitated on-site . KOKVP, an innovative Chinese golf equipment brand, made a grand appearance with its golf rangefinder series customized for the Southeast Asian market. Leveraging tropical-adapted technology and localized service solutions, the brand became the highlight of the expo, securing a total of 26 cooperation intentions.
The expo perfectly aligned with Thailand’s "Golf + Tourism" industrial strategy. As a top golf destination in Asia, Thailand boasts over 200 golf courses and resorts. In 2024, the number of international golf tourists exceeded 1 million, with Chinese visitors spending an average of 4,000 THB per day. The "golf visa" policy continues to unlock market potential . KOKVP precisely addressed market demands by setting up a "Tropical Scene Solutions" zone at its booth.
To deepen local engagement, KOKVP created a three-in-one interactive scenario of "experience + business + culture": A "real-scene simulation zone" replicated Chiang Mai’s mountainous course terrain for hands-on slope compensation testing; a negotiation area staffed with Chinese-Thai bilingual teams offered integrated services including product training, 2-year warranty, and local after-sales support, alongside expo-exclusive policies—bulk purchases of 30+ units came with complimentary two-person stays at Thai golf resorts. The brand also incorporated local elements, engraving elephant motifs on device pouches and launching limited-edition expo co-branded models, sparking a collection trend . Additionally, KOKVP participated in the "Tropical Golf Equipment Innovation" forum, sharing equipment protection technologies for hot and humid environments, and reached a "Equipment + Tourism" cooperation agreement with the Thailand Golf Tourism Association.
"The growth potential of the Thai market is inspiring. The active participation of 35,000 professional visitors confirms the urgent demand for high-quality rangefinders in ASEAN," stated KOKVP’s Southeast Asia Marketing Director. During the expo, the brand not only secured 26 orders from Thailand, Malaysia, Singapore, but also garnered over 150,000 views via TikTok live "cloud exhibition", with the hashtag #KOKVPThailandRangefinder trending in the local sports category. For off-site customers, KOKVP launched an exclusive Lazada "expo price" channel, valid until June 30.
As Thailand integrates golf into its core national tourism strategy, the Southeast Asian market is witnessing a 10% annual growth dividend. KOKVP’s participation, through a combination of technological adaptation, cultural resonance, and channel cultivation, not only showcases the innovation strength of Chinese brands but also completes a key layout in the ASEAN market. Going forward, the brand will leverage expo-acquired channel resources to further optimize its multilingual service system and tropical climate adaptation technologies, delivering more accurate ranging solutions to global golf enthusiasts.